Why is Culture so Crucial?
There has been plenty of research on culture. John Kotter and James Heskett’s incredible 11 year study of corporate culture in over 200 companies reveals significant results:
Organizations with strong company values increased their revenue on average 682% over 11 years. Companies without a strong culture grew to just 166%.
Net income grew by 756% compared to 1% and stock prices grew to 901% compared to 74% for the companies lacking a strong corporate culture.
Those are hard numbers to ignore.
