There has been plenty of research on culture. John Kotter and James Heskett’s incredible 11 year study of corporate culture in over 200 companies reveals significant results:
Organizations with strong company values increased their revenue on average 682% over 11 years. Companies without a strong culture grew to just 166%.
Net income grew by 756% compared to 1% and stock prices grew to 901% compared to 74% for the companies lacking a strong corporate culture.
Those are hard numbers to ignore.
