What conditions help make organizational change better? Part Two

Having a sense of shared purpose about change in an organization can be highly beneficial. When individuals within an organization understand and align around a common purpose or goal, it can create a shared vision that drives collective action towards the desired change. Here are a few reasons why a shared purpose is important:

1.    Alignment: A shared purpose helps align the efforts of individuals and teams within an organization. When everyone understands the overarching objective and its significance, they can work together towards a common goal, reducing conflicts and promoting collaboration.

2.    Motivation: A clear and compelling purpose can inspire and motivate employees. It provides them with a sense of meaning and direction, making their work more purposeful and fulfilling. When individuals feel connected to the purpose, they are more likely to be engaged and committed to achieving the desired change.

3.    Focus and Prioritization: Shared purpose helps in setting priorities and making decisions. It provides a guiding principle that helps individuals and teams make choices that align with the overall goal. This clarity of purpose enables better focus on activities that contribute to the desired change, avoiding distractions and unnecessary efforts.

4.    Resilience: Change can be challenging and may encounter obstacles along the way. A shared purpose acts as a source of resilience during difficult times. It helps individuals stay motivated, persevere through setbacks, and overcome resistance to change.

5.    Communication and Coordination: When there is a shared purpose, communication becomes more effective. Individuals can communicate with clarity, ensuring that their messages are aligned and focused on the change objectives. It also facilitates coordination among different teams and departments, as they understand how their efforts contribute to the overall purpose.

Overall, a shared purpose fosters unity, motivation, and coordination, creating a positive environment for change within an organization. It provides a common thread that connects individuals and aligns their actions towards a collective goal.